BTC International is one of the main international b2b fairs in Europe, specialised in the sector of the events organisation.

Now approaching its 23rd edition, BTC hosts the most qualified professionals of the meeting and incentive demand and supply. This year, for the first time, the fair will take place at the new Fiera di Roma, a location set to become one of the most important Italian fairgrounds.

BTC Mission is to create the best conditions to facilitate interaction between demand and supply in the Meeting Industry. Thanks to a twenty-year-long experience, today BTC represents the only reference point for the whole Italian Meeting Industry - a not to be missed event for the most qualified international MICE professionals.

Among the new developments of 2007, it is worth mentioning the location (Nuova Fiera di Roma- the New Rome Exhibition Centre)- chosen by the organisation in order to encourage the constant growth of the fair, and improve the business of its participants- and the new format (2 days instead of 3), which allows participants to optimise their time and contacts.


The new BTC key factors:
• Italian identity
Rome represents the whole Italian system.
• Networking
greater opportunities for international contacts.
• Innovation
new exhibition centre and greater opportunities of visibility for the exhibitors.
• Opportunity
more active buyers.
• Easy to reach
International connections with the rest of the world.
• New!
new forms of cooperation between the city and the trade show.
• Contacts
innovative projects and ideas for national and international buyers.
• Less time, more business
two days of meetings, greater concentration, more contacts, more business.