Belmondo
www.belmondo.de

Belmondo is coming to Micam Shoevent 2007 July – Shoes and accessories with an Italian look and feel.
Hamburg, March 2007. “Bella Figura” – this expression stands for the Italian style competence which BELMONDO has been realising in an extremely successful manner since 1989 in its shoe collections for men and women. The secret of BELMONDO’s success is not least due to positioning within the so-called smart luxury segment. After all, BELMONDO stands for Italian design at affordable prices. Accordingly, the company was able to record double-digit growth again last year and is no longer at home in Germany alone but also in major international cities from Paris to Stockholm and even as far as Tokyo. BELMONDO is meanwhile present in more than 20 countries.
The coming Autumn/Winter season will see BELMONDO open a new chapter of this success story as it supplements its shoe lines to include first-time presentation of accessories for ladies and gents. “This puts BELMONDO on the way to becoming an accessories brand”, enthuses Managing Director Claus Gese. Apart from bags and small leather goods, ladies can look forward to hats, scarves and gloves while belts, gloves, wallets and socks are planned for men. Like the shoe lines, these accessories are characterised by Italian elegance and stylishness which is ensured by the BELMONDO design team managed by Oliver Bremer. The team is inspired by the fashion centres of Italy and elsewhere and uses this inspiration as creative ideas for new collections.
The BELMONDO lifestyle concept also includes several shop design modules which are realised in co-operation with shoe retailers and renowned department stores. Depending on the fashion themes of the season, BELMONDO designs theme worlds which comprise both shoes and accessories and reveal a consistent line in terms of design. Apart from the two main shoe and accessories collections for men and women, the BELMONDO range is rounded off by two Pronto Moda collections.
BELMONDO is investing a 7-digit figure in print advertising in fashion magazines such as Vogue, Instyle, Cosmopolitan, Freundin and Elle in order to strengthen the brand and reach fashion-friendly target groups.