Everlast à Bread and Butter Barcelona - BBB 2008 January
Everlast will be showing new sport line collection at the fair Bread and Butter Barcelona 2008 January.
The brand Everlast has been synonym to box although it was created in 1910 thanks to the Jocob Golomb’s talent, a 17 years old man, swimmer and a tailor’s son who intended to design a special swimming suit guaranteeing to last a whole year time. Golomb called its line ‘Everlast” and although its swimming suits did not last so long, Everlast name has made history. Golomb’s talent opens the way to box world after being requested to create a head protector to last more than 15 rounds. Two years later, Dempsey the boxer who requested the protector won the heavyweight world championship using gloves designed by Everlast. It was the big jump moment for the brand. Nowadays Everlast is included among the leading sporting lines in many parts of the world. With garments created by Italian designers, the line includes a distinctive sport line for men and women. Everlast USA is the sportive line designed in Italy and addressed to contemporary men and women. Sophisticated, modern, elegant and comfortable garments. Everlast USA provides quality products with design that reflect the spirit of the brand. |
