Fat Pharm à Bread and Butter Barcelona - BBB 2007 January
Phat Fashions began out of Russell Simmons vision for a clothing line that represented the forward thinking, multi-ethnic youth that was rapidly becoming mainstream. Phat Fashions aimed to create a clothing line that was a first in the industry high quality sportswear with street credibility. Key to Phat Fashions success is the brands commitment to quality and innovation in design. For the consumer, Phat Fashions delivers a universal message that breaks stereotypes and ethnic boundaries setting the new standard in sportswear and establishes the company as the complete American lifestyle brand. Philosophy Phat Fashions has developed into a symbol of contemporary American culture a mixture of the hip-hop culture of the streets and the preppy culture of the Ivy League.
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