New Negro
www.new-negro.com

We are a young company, set up by young people. Full of enthusiasm, we have invested to create a multicultural brand concept, bringing to it the modern tools provided by today’s technology to achieve a harmony between tradition and innovation and so enhance the experience for our customers when they buy or wear a New Negro.

Here at our firm we like making the effort to enjoy work, devoting ourselves to the art of fashion, welcoming our customers with a fresh collection and passing on to the end consumer enthusiasm, satisfaction and the need to wear our clothes, all of them made with love and peace. We have enjoyed, enjoy and will go on enjoying this collection and those to come in the future.


Influenced by black culture, New Negro is a new way to experience underground culture with class. It reflects the demands of a society nourished by images, music and art, in which generations rediscover one another with shared styles. Inspirations become urban. Multiculturalism meets phenomena such as “urban-nature” and “vintage-modern” to blend in harmony and create a style all of our own.


A new way to Feel,

A new way to Live,

Made with Peace and Love,
New Negro