Visit Denmark à EIBTM 2007
Denmark will be exhibiting at EiBTM 2007 by the VisitDenmark stand, the official tourism organisation for the promotion of Denmark as leisure and a conference and incentive destination. In the stand will be a strong participation of Copenhagen with the participations of luxury hotels (Radisson and Marriot), DMCs and the Copenhagen CVB.
Visit Denmark provides marketing support, assistance and information for any company or association planning an event in the country, the role includes organising familiarisation trips to Denmark as well as roadshows, workshops and other events. Denmark is in the midst of a progressive transformation from an old Kingdom to a modern society with front edge innovation within IT, City Planning, Biotech, Design, Biotech and the entertainment industry. Denmark is to be a heaven for what is called the creative class and that gives a very important role to the meetings of the future. Creating a stimulating environment for learning is a challenge that meeting planners have faced for many years. Danish suppliers are now working on steering the market away from standardized packages towards tailor-made events. By re-evaluating the traditional meeting, they aim at increasing customer return on investment and create more genuinely educational events. The traditional conference set-up can give way to informal arrangements with space for participant involvement. Venues and meeting planners are now looking to complement the content and objective of the meeting in hand in order to optimise delegate`s benefit. What will the meeting of the future looks like? Well, Denmark will guide you!
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