10/01/2008
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The new-look CeBIT 2008 - more efficient, shorter, more variety
CeBIT, the world's biggest trade fair for the digital industry, has a new format for the coming year. It offers more efficiency, more variety, and the running time has been cut by one day. For the first time the show runs from Tuesday to Sunday (4 to 9 March).
The international flagship show is now much more closely geared to the needs of users. The various market segments have been grouped together into three main display sections: 'Business Solutions', 'Public Sector Solutions' and 'Home & Mobile Solutions'. These three pillars of the show are underpinned by a fourth section, 'Technology & Infrastructure'.
CeBIT 2008 offers notably more in terms of content and variety. One example is the integration of the TeleHealth conference and exhibition into CeBIT. Among the new themes for 2008 are 'Consulting & Services', 'Learning & Knowledge Solutions' and 'design: driving innovation'.
The supporting conference program - now renamed 'CeBIT Global Conferences' - is also being substantially expanded. High-calibre speakers from all over the world have been signed up for the CeBIT keynote addresses and the newly created Executive Labs (panels of experts debating the issues). Among the hot topics featured prominently at the forthcoming event are green IT, recruitment, Web 2.0, eGovernment, mobile communications and healthcare.
The official Partner Country for CeBIT 2008 is France. The opening keynote addresses will be given by Steve Ballmer, CEO of Microsoft, Federal Chancellor Angela Merkel, the French President Nicolas Sarkozy and BITKOM president Prof. August-Wilhelm Scheer.
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