In Cosmetics

Following the success of the Cosmetics Science Conference (CSC) at in-cosmetics 2006 Barcelona, the CSC 2007 has been extended to two days (18-19 April)

Organized by SÕFW Journal and aimed at bench chemists and product formulators, the CSC 2007 will focus on Sun Protection (18 April) and Sensory Issues (19 April) and will provide invaluable scientific information with practical suggestions and knowledge for the challenges ahead in cosmetic product development!

18 April - Suncare

Chairman: Dr. Heiner Gers-Barlag, Beiersdorf AG

No other field in the cosmetic science industry is as dynamic and progressive as suncare. Be it new dermatological research, international regulatory developments. or enhanced actives, suncare remains in the focus of all disciplines. The demand for safer and more effective products is unrelenting. Recent market studies confirm the strength of suncare products and the awareness of the importance of sun protection with the consumer. Thus, it is essential for all cosmetic producers involved in suncare formulation and marketing to understand the latest development in the field. Some of the leading scientists and researchers in the field will discuss the current issues of formulating the products of today and tomorrow.

19 April - Sensory Science
Developing successful personal care products requires integrating sensory science with technical strategies and marketing strategies.  Both product understanding and consumer understanding - the focus of good sensory science - need to be linked in order to define the best target product for the target consumer.  Product Understanding requires sound technical documentation of all the sensory properties of products, prototypes and competitors of interest to a project.  High quality technical descriptive panels are necessary to fully describe the perceived attributes - appearance of the product and the package; fragrance in use and after use; texture or tactile sensations from the package, on application and residual on the hair or skin. Once the products are understood the research moves to the consumer to determine what attributes are important to the consumer with respect to liking, as well as perceived performance, skin or hair benefits and/or the pleasure of personal care.  Sophisticated multivariate statistical analysis permits relating the product and consumer information to determine key drivers of consumer needs.  Corporate strategy includes the combined technical, operations and marketing strategies to understand how the company's products can best satisfy consumer needs. Sensory Science is in a key position to provide and link Product and Consumer Understanding that can drive a successful business