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21/10/2006
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InterCHARM 2005 reports results
Facts & figures
Russian and the oldest edition of InterCHARM global beauty event closed the year for the brand on November 10–14 in Moscow Solokniki exhibition center.
The largest in Eastern and Central Europe trendsetting exhibition of the industry for the 12th time welcomed major and renowned product developers, makers, packaging manufacturers, retailers, distributors & wholesalers, suppliers of packaging & raw materials, importers and exporters, specialists in professional beauty, international decision makers together with innovative newcomers to explore the Russian and global perfumery & cosmetics market with its vast array of services, trends and product innovations.
In 2005 InterCHARM kept the positions of the best marketplace to showcase novelties and tendencies in national and global beauty market, as well as position of a must attend international event for everyone in the industry, from suppliers to buyers. 733 market players from some 30 countries with a 30% share of participants from abroad displayed their best products and services on over 12 000 sqm for 93 500 professional visitors. According to organizer, ExpoMediaGroup Staraya Krepost, total exhibition area is estimated at 33 000 sqm.
InterCHARM sheltered national pavilions of Bulgaria, France, Germany, Poland, USA, as well as country pavilions of Israel, Italy, Korea, and Taiwan. Argentina, Baltic States, Byelorussia, China, Croatia, Denmark, Greece, Hungary, India, Indonesia, Japan, Luxembourg, Romania, Russia, Saudi Arabia, Slovenia, Spain, Switzerland, Turkey, UK, UAE, Ukraine are among the rest markets represented.
Meeting exhibitors expectation
Exhibitors’ agendas at the show were filled with appointments with ‘tried and tested’ distributors as well as with new clients from challenging markets. Most of them already say they have achieved their goals for the event, and are happy with the quality of visitors, among which 90% were the decision makers like company owners, directors and senior managers as well as specialist in all beauty sectors from Russia and CIS countries, Eastern and Central Europe.
Larisa Govorova, Faber-Castell
Today it’s a crucial point in private label development in Russia, national market accepts global tendencies in this field. This year we got quite a pleasant surprise – our efforts in product lines creation led to the Golden medal of InterCHARM. This exhibition is the only place where one can meet new clients, both – large companies and small ones, which are very important for us. Nobody knows when a newcomer becomes bigger and our task is to help it with the first steps.
Chrystel Perrin, responsible beauty packaging - communications, Alcan packaging
This year after Cosmetique News Forum held in Moscow before InterCHARM and as a result on our advertising in Russian magazine of marketing in perfumery and cosmetics Cosmetic market Today, we’ve met the best clients: Art-Visage, Faberlic, Octagon, Linda from Russia, Exclusivecosmetic from Byelorussia, Ukrainian Biokon and Elfa. Last year we set up cooperation with Kalina concern. I think now InterCHARM is more focused on business, unlike many other shows are just for image. We will participate in 2006’s edition for sure and happy with the new logistics and accommodation of the new venue.
Alexander Domov, Gamma Cosmetics
At the moment we are signing a contract about joint venture with Gamma Chroma, and at the exhibition we were presented at one booth. Always participate in InterCHARM, today we are looking for the next year and have lots of expectation with clear exhibition segmentation, new logistics, new methods of work, restricted access to public, convenient dates and place – October 26-29 in the best Russian exhibition venue.
Barbara Schmidt, managing director of Markwins International in Russia
This year we have two great achievements. The first one is the establishment of representative office in Moscow and the second is the launch of our new colour cosmetics brand in the Russian market. The company has been exporting its products to Russia for three years. Each year, after regarding the best-selling skus, the company supplied about 70% of its 2000 annual novelties in the local market. From now on, Markwins will widen assortment and launch promotion campaigns here simultaneously with Europe. I have been working in Russia for many years, cooperated with Hugo Boss, Cosmopolitan and many other well-known brands. InterCHARM for me is the main fair and the biggest event in the market. I know a lot of other trade fairs, but no other exhibition is so popular like this one.
Larisa Sharina, the founder and director of LCN Beauty Concept, LCN nail care distributor in Russia
InterCHARM exists for twelve years and we have been exhibiting for eleven ones. Despite calculating the results only after the event, already today I can say the fair ran very successfully. We made business with beauty salons, nail studious and hairdressers and are happy with the level of clients. They come to InterCHARM purposeful, with the knowledge of the brand, and strong will for cooperation. We also organized seminars, training events for specialists in nail service, so had the opportunity to meet the customers themselves, and supply them with the latest news and techniques. For my company this is the best place to meet all my dealers, find new partners and support the brand image in the market. We are anticipating for new opportunities, which Crocus Expo (the venue of InterCHARM 2006) will provide.
Boris Alpatov, ceo of Davines, representative office in Russia
This is our first InterCHARM and we are impressed by the event: I am satisfied with our booth and I believe our work here will be effective. Some people say it would be more logical for us to exhibit at INTERCHARM professional (April 20-22, 2006), but the competitive environment is severe and we want to use any opportunity and have as many contacts as possible, that's why we are at InterCHARM 2005.
Larisa Alimova, deputy general manager of Rutex (distributor of Lutex, Colony brands, etc.)
We’ve been with InterCHARM for 11 years, and each year we find new customers here. For our existing clients it’s very convenient to come here – you may meet all your business partners under one roof. We are expecting of 2006’s edition – they promised very rich professional program and new opportunities.
InterCHARM dishes out Golden Medals
On November 12, 2005 at Moscow International Performance Arts Center at Gala reception devoted to XII edition of the event traditional golden medals found their holders. Since the year of InterCHARM creation golden medal is the evidence of a company's success in perfumery & cosmetics business within a year. In 2005 medals went to:
Charm Cleo Cosmetic – for high quality and respect to Russian customers
POETEA – for modern approach to booth construction
Status-Fast – for the most creative booth
Galateya – for development of national production of medical equipment for aesthetic cosmetology
European Cosmetic Markets – for analytical and reliable coverage of Russian beauty industry events abroad
YOU Professional magazine – for creativity, professionalism and hairdressing development in Russia
Academie of scientific beauty – for significant role in beauty industry development
Faber Castell – for active cooperation with Russian companies in the field of contract manufacturing
Calmar Saint-Gobain – for high product quality and significant role in glass packaging production in Russia
Victory studio – for dynamic development and important contribution in nail service development in Russia
Soling – for innovative approach and good results in promotion of new brands in Russian market
Unitop – for important contribution in perfumery appreciation in Russia
Moscow union of visagists Forum – for effective cooperation and invaluable contribution to make-up art development in Russia
Concurrent program
As usual while a comprehensive range of products was on display, the professionals were presented with the opportunity to see interesting and rich concurrent program of the show and attend informative seminars, onsite demos, exciting YOU Professional show with the best stylist from L’Oreal Professional, Solinger, Schwarzkopf, Wella, Dikson, Keune and Periche Professional; Nail design and Make-up championships; Beauty salon marketing conference, and more.
InterCHARM is already inviting the beauty industry makers to its 2006’ edition – the one with a renewed conception, segmentation and visitor promotion, with new emotions, contacts, creative ideas on some 20 000 sqm of inspiring innovations in perfumery & cosmetics, spa industry, nail, hair, body and skin care, packaging, raw materials, ingredients, and niche products from major and innovative makers and services providers as well as unknown or new companies (up to 1500 participants in total) for a thorough overview of current and future brands and solutions from the globe in new and the best exhibition venue in Eastern Europe – Crocus Expo on October 26–29, 2006.
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« Rétour
(Source: Intercharm Press)
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