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20/10/2006
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InterCHARM 2006 presents an exclusive concurrent business and show program
Just in two weeks InterCHARM global beauty event is expected to welcome 850 exhibitors and some 100 000 trade visitors in an area of 18 000 sqm net. Cosmetics and perfumery, nail care and hair accessories, spa products, packaging, raw materials, niche brands, novelties in Russian and global market, national pavilions of Bulgaria, China, Egypt, France, Germany, Israel, Italy, Korea, Poland, Spain, Taiwan, Turkey, services to cosmetics industry, trends and tendencies, new emotions and exclusive concurrent program – all these and much more will be sheltered under the roof of Crocus Expo Exhibition center on October 26-29 in Moscow.
InterCHARM has been developed to bring decision makers together, and the traditional feature of the show is a wide business concurrent program, which stimulates visitors and exhibitors interest as well as helps to unveil the market opportunities.
Championship for the best regional perfumery & cosmetics retail project will give an opportunity for establishing strong partnership relations between market operators, uncover the most interesting, perspective and active retail projects of 2006 in the Russian perfumery & cosmetic market and report on the results for greater success of the projects. Among participants are perfumery & cosmetics retailers of Russia and CIS countries. After presenting an application for participation a company’s project were evaluated by jury, and on October 28 at the final stage in the framework of InterCHARM the winners will be announced and awarded in the nominations:
“The most original retail project”
“The widest regional network”
“The most interesting program of client loyalty”
“The most original shop design”
“The most original web design”
“The best merchandising”
Doing business in Russia seminar taking place on October 29 is expected to be the main source of key information for foreign market players – both major brands and innovative newcomers, and will help to eliminate difficulties while entering Russian market.
The program is sure to have something for everyone:
Russian perfumery & cosmetics market: facts & figures
Consumers profile and their preferences
Peculiarities of entering Russian regions and CIS countries
Perfumery & cosmetics certification: new Technical Regulations
Distribution system: how to avoid risks and get a success, and much more.
Over 500 professionals from Russia, CIS countries, Europe and USA are expected to flock into VII Cosmetique News Forum for the new experience and ideas: during three days the participants will have a chance to listen to representatives of major perfumery and cosmetics companies and reporters of global leading trade press as well as to plunge into the trends and tendencies, presented by leading researchers, get latest data on new technologies and marketing tools. For the first time Forum participants will be able to combine the knowledge received at the event with their practical realization at InterCHARM. This successful combination will be possible due to three Forum thematic days, such as Consumer, Cosmetics market and its trends, and Opportunities, together with new exhibition areas of the fair.
Nail service school, taking place on October 26, is an educational event, organized especially for nail industry specialists. The program of the school contains exclusive reports and workshops, representing latest developments made by the leading professionals of the field.
VI Russian Nail Design Championship is open for every certificated nail-designer. The winner of the event, announced on October 27, will have a right to participate in the International Nail Design Championship in Duesseldorf (Germany).
Show of Italian stylists, representing professional hair cosmetics brands, will run on the stage of the venue on October 27 as well.
The best stylists of renowned and leading companies in professional hair care will create their masterpieces in visitors sight, one by another or concurrently during traditional for InterCHARM YOU Professional Show on October 29.
Among rest of the events are Conference on how to make packaging work, Russian beauty salons Convention, Moscow international make-up Championship, and SPArallel World – show of the leading Russian spa-specialists
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« Rétour
(Source: Intercharm Press)
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