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20/10/2006
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InterCHARM 2006: on a wave of innovations in exhibition business
As the beauty world never stops changing InterCHARM global beauty event taking place in Moscow, the capital of Russia, the most dynamic and fast growing Eastern and Central European cosmetics market, changes together with the industry.
Year after year the exhibition has renewed and expanded itself, and is expecting to become the most innovative trade show in 2006. What has changed in the way we find contacts and build business in the age of innovations? Everything!
The most relevant new feature of the edition is the challenging movement to new and the best exhibition complex in Eastern Europe Crocus Expo. According to show organizer ExpoMediaGroup Staraya Krepost, the exhibition area dedicated to cosmetics and perfumery, nail care and hairdressing, spa products, packaging, raw materials, niche products and country pavilions, five halls in total, will be expanded up to 18 000 sqm, as well as supplemented with new areas on trends and tendencies, novelties gallery, and research zone.
The time of the event has been cut to four days but the efficiency and quality of contacts even increase: InterCHARM will keep its best traditions and implement new communication tools. One of them is a match-making program, which helps foreign companies to find out the potential interest for their products in national market and reliable partners as a result. The new website of the event www.intercharm2006.com is a perfect tool where one can order a badge, plan the work at the fair, book the exhibition space practically without organizer assistance [in Russian version], get an access to online services, and much more.
The traditional for InterCHARM exhibitors benefits such as free bilingual hostess to facilitate negotiations with national market players and free publication in Marketing request book will be supplemented with a copy of profound market research [in English] and possibility to attend Doing business in Russia seminar, which is expected to be the main source of key information for market players – both major brands and innovative newcomers, and will help foreign companies to eliminate difficulties while entering Russian market.
Over 600 exhibitors have already signed up for participation, some 100 000 business people are expected to be among attendees on October 26-29 in Crocus Expo to check that here, at InterCHARM innovation not for the sake of innovation, but everything new and the best in fair organizing and business practice at service of exhibitor and professional visitor.
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« Rétour
(Source: Intercharm Press)
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