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10/05/2007
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Kids by ER targets spoiled children
Noticing that the world of children’s furniture did not provide them with satisfactory solutions, Edouard Rambaud, his son François and Gaëlle Chet, exports manager of the Edouard Rambaud brand, decided to tackle the problem themselves.
"I found that the available product offer was terrible and somewhat little adapted to the children’s new desires who, from the age of 6-7 years old, want to copy Mom and Dad when it comes to fashion as well as decoration", François Rambaud explains. Father of a six year-old boy and a 17 year-old girl, he disposes of a privileged home base concerning the observation of the young interior decoration consumers. And in addition, also of a common terrain with their parents’ strong purchasing power. During the January session, the brand presented in exclusivity, its first furniture collection for very spoiled children. Kids by ER presents itself as a small-scale model of the luxury codes that dictate the world of the Edouard Rambaud brand. Around thirty product references are proposed in eight different wood finishes that place the emphasis on a very glamorous elegance where one can find the words Love or Cool on wardrobes. A resolutely up-market style that has appealed to the Harrod's department store in London. "We are also targeting the luxury hotel sector which does not offer a children’s world in its parental suites", François Rambaud adds.
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« Rétour
(Source: Maison Objet Presse)
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