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27/06/2006
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MEDICA Internet Portal Registers over 1 Million Visits for the First Time
ComPaMED Portal also Boasts an Excellent Start
Internet – an ever more important tool for preparing the trade fair (RTF download at the bottom of this page)
For the first time ever, the portal MEDICA.de (http://www.medica.de), the joint Internet website for the world’s largest medical trade fair MEDICA and for the MEDICA Congress, succeeded in reaching over one million Internet users in 2005. 1.15 million visits and 9.39 million page impressions represent a 23 % and 19 % increase over the previous year. The highest daily figures ever recorded by the servers of Messe Düsseldorf across all its trade fair projects amounted to 25,397 hits and 347,000 page impressions on 14 November 2005.
“These figures recorded two days before the opening of the fair confirm the outstanding importance and operational excellence of the MEDICA portal in terms of planning and structuring people’s visits to the fair,” said Wilhelm Niedergöker, Managing Director of Messe Düsseldorf, commenting on the high acceptance of the Internet services. He then went on to pay visitors a compliment: “The 137,122 trade visitors of MEDICA 2005 were real professionals. According to our Internet statistics they came as well prepared as ever heading for the ranges on display in the various themed segments in a very targeted manner.”
The Portal functionality most frequently used apart from the exhibitors’ and event database was, once again the interactive “Flash” hall plan. It provides visitors with a true-to-scale representation as a virtual preview of the halls. “Hardly any visitors aimlessly stroll around the halls these days. Thanks to their web-based briefing they all know where they are heading. This means the individual segments on offer and firms’ exhibits are clearly discernible allowing visitors to visit the relevant exhibitors at their stands in a targeted manner and exactly in line with their interests,” comments Horst Giesen, Project Director of MEDICA, explaining the interplay of virtual portal and real exhibition worlds. Incidentally, the number of virtual visitors to MEDICA.de also continued to go up in the earlier months of 2005. This might also be a result of the additional foreign-language versions. In addition to the standard languages German and English for all Portal functionalities, additional so-called micro-sites containing basic information in French, Spanish, Portuguese and Chinese also went online. "Sister" Portal ComPaMED.de successfully launched Launched in 2005, ComPaMED.de, the new Portal for the international No. 1 Trade Fair for supplies to the medical industry (always held concurrently with MEDICA), can also pride itself on a successful start. The established Internet presence at (http://www.compamed.de) was sizeably extended to include strongly enhanced functionalities and services for exhibitors, visitors and other interested parties. Since the Portal went live exhibitors have had the opportunity to update their corporate data and information (e.g. product news) stored in so-called online showrooms themselves 24/7. This new Internet service is rounded off by current trade information, latest announcements and background editorials from the industry – a right move as page impression trends confirm. 44,000 visits and 297,000 page impressions in 2005 equal a 43 % and 27 % growth over the same period last year. As for web design for MEDICA.de and ComPaMED.de, Messe Düsseldorf is supported by beta-web GmbH (Bonn/ Berlin). MEDICA 2006, the 38th World Forum for Medicine with Congress, will be held in Düsseldorf from 15 to 18 November 2006. The dates of ComPaMED 2006, the 15th International Trade Fair for Components, Parts and Raw Materials for Medical Manufacturing, will run in parallel with MEDICA 2006 from 15 to 17 November.
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« Rétour
(Source: Medica Dusseldorf)
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